The View-Master system was introduced in 1939, four years after the advent of Kodachrome color film made the use of small high-quality photographic color images practical.
Tourist attraction and travel views predominated in View-Master’s early lists of available reels, most of which were meant to be interesting to users of all ages.
For many kids growing up in the ’70s, the View Master was a ‘virtual gateway’ for pop-culture. We could literally immerse ourselves in a 3-D world of films, tv shows and cartoons.
Some of our favorite movies from our childhood like King Kong and Close Encounters Of The Third Kind had View-Master reels.